A Natural Wonder
The Zambezi River
The Victoria Falls
Ecology of the Victoria Falls
Formation of the Victoria Falls
People of the Victoria Falls
Enter the Ndebele
Discovery of the Victoria Falls
In Livingstone's Footsteps
Development of the Rhodesias
Development of the Railway
Development of Tourism
Development of Victoria Falls Town
Recent History
Further Information
Help support
this site

Discover the Victoria Falls with the Zambezi Book Company

To The Victoria Falls

Development of the Victoria Falls

Recent History

The following text is adapted from 'Footsteps Through Time - A History of Travel and Tourism to the Victoria Falls', researched and written by Peter Roberts and published in 2017. Please visit the Zambezi Book Company website for more information.

Stability and Growth

Hotel operators in the Falls recorded rising occupancy levels during 2011 with growth from new markets such as Eastern Europe, the Middle East and Asia. Occupancy rates for the seven largest hotels in the Falls, offering a combined total of just over 1,000 rooms, were up twenty percent in the first half of the year. Overall annual average occupancy, however, remained low at just over thirty percent (Victoria Falls Bits and Blogs, August 2011a). Ross Kennedy, director of Africa Albida Tourism and a director of the African Travel and Tourism Association recorded:

“Victoria Falls Safari Lodge had the best July occupancy in 10 years at 70%. The Boma Place of Eating had its second best July ever. Only July 2007 saw more covers per night at an average of 183, while 2011 had on average 163 per night. The settling and stability of the economy since dollarisation in 2009 has meant that the supply chain has normalised and is thus operating to international standards. In addition it has meant that use of foreign currency, pricing and access to goods has normalised and we are once again a tourist-friendly destination” (Victoria Falls Bits and Blogs, August 2011b)

Mr Kennedy noted that the UK market, along with other traditional markets that had been ‘staying away’ from Zimbabwe for the last decade, had started to return, thanks to the success of local destination marketing campaigns such as the ‘Go To Victoria Falls’ initiative, and that many tourism operators and agents who had moved their business over the river to Zambia between 2000 and 2010 were also returning. Nationally tourism arrivals to Zimbabwe climbed to 2,423,000 in 2011, generating $662 million over the period. The upgraded four-star and 91-room A’Zambezi River Lodge reopened in May following a $4.5 million renovation programme, including development of a 100-seater Conference Centre.

During 2011 local tourism operator Wild Horizons proposed operating tours to Cataract Island from the south bank, having received permission to use the island for tourism purposes. The isolated island is a valuable refuge for the fragile rainforest flora sustained by the spray of the Falls - and highly impacted by visitor numbers across the rest of the site. After consulting local opinion on the proposal Wild Horizons withdrew their plans on the understanding that the island would continue to be protected in its pristine natural state.

The Bridge bungee briefly became world news when a freak accident occurred on New Year Eve 2011. During 22-year-old Australian Erin Langworthy’s jump the bungee cord snapped just short of its maximum extension and she dropped head-first into the Zambezi River. Miraculously she survived with just minor injuries (Victoria Falls Bits and Blogs, Jan 2012).

Zimbabwe recorded 767,250 tourist arrivals over the first half of 2012, and achieved a year end total of 1,794,000, earning $749 million in receipts. A combined total of 198,000 visitors toured the Falls on both sides of the river, a significant increase on 146,203 visitors recorded in 2011. Approximately half of these visitors were foreign tourists (Victoria Falls World Heritage Site Joint Report 2014). The Zambezi National Park received 70,980 visitors, up from 56,475 in 2011 (Victoria Falls Bits and Blogs, Jan 2013). The town’s total population was estimated at 33,718 in 2012 (CSO, 2012).

Heritage Centre

In mid 2012 the Jafuta Heritage Centre opened at the Elephant’s Walk complex, displaying a comprehensive collection of local cultural artefacts and information on the human history of the Falls region. The Centre is managed by the Jafuta Foundation, a non-profit organisation with the aim of preserving the traditional culture and material history of the region.

Centre Stage

The main accommodation providers in the Falls, now represented by eight hotels, recorded combined revenues of over $23 million and 178,000 visitor room-nights in 2013, up from $19 million and 159,000 room bookings the previous year. A combined total of 252,800 tourists visited the Falls in 2013 (Victoria Falls World Heritage Site Joint Report 2014). Tourism from Britain showed significant signs of recovery, with arrivals from the United Kingdom trebling against the previous year (Victoria Falls Bits and Blogs, April 2014). Nationally Zimbabwe recorded 1,833,500 tourism arrivals in 2013, having recorded first-half year figures of 860,000, and annual receipts of $856 million.

Zambezi Explorer

In mid 2013 a new luxury cruise boat, the Zambezi Explorer, arrived on the Zambezi, having been built in Harare and transported to the Falls by road - no small task for a hull 27 metres in length, over seven metres wide and eight metres in height. The three-decked Zambezi Explorer accommodates 140 passengers and offers premium standards of service, complete with on board food galley. All of the vessel’s state-of-the-art inboard facilities run exclusively on solar energy, which together with fuel-efficient engines, minimise the environmental impact of its operation and set new standards for the sector.

Riverside Lodges

Private riverside safari concessions were developed upstream of the Falls within the Zambezi National Park with the opening several independent safari operations - the 26-bed Victoria Falls River Lodge (opened in April 2012) and the 12-bed tented Pioneers Camp (opened in mid 2013), located close to the site of the Old Drift river crossing. Zambezi Sands River Camp, opened in 2014 with a 16-bed tented lodge located in the western part of the Zambezi National Park.

Joint Hosts

In August 2013 the Falls Hotel hosted the opening reception of the 20th Session of the United Nations World Tourism Organisation general assembly, jointly hosted by the towns of Livingstone and Victoria Falls. The event attracted more than a thousand delegates and VIP guests from across the world and provided a significant boost to local tourism, as well as giving Zimbabwe valuable international marketing exposure as a tourism destination.

As nightfall gathered the Falls Bridge was illuminated as part of a new installation celebrating the joint event, with Telecel announcing a $100,000 sponsorship of the illumination the Bridge over the next 15 years. In their inaugural addresses, President Robert Mugabe of Zimbabwe and President Michael Sata of Zambia called for increased support for sustainable tourism and capacity building that promotes infrastructure development, environmental awareness and improves the welfare and livelihoods of local communities.

Addressing delegates at the opening session, the UNWTO Secretary General, Taleb Rifai, underscored the event as “A timely opportunity for all of us to continue along an encouraging path to drive tourism towards its fullest potential in fostering sustainable economic growth, jobs and development, and what better backdrop to do so than here in Africa, a region where we believe tourism can be a true force for good” (UNWTO, 2013).

Selfie Slip-up

On 26 November 2013 a team of Livingstone Fire Brigade servicemen, together with Zambian Police and staff from the Victoria Falls Bridge Bungee, were called to rescue a tourist who fell into the gorge from the north bank. Wang ShunXue, a 45 year old Chinese national, fell into gorge near the knife-edge bridge as he was taking pictures of himself with the Falls in the background, thus becoming the first person known to fall into the gorge whilst taking a ‘selfie.’ Fortunately he survived without serious injury (Victoria Falls Bits and Blogs, Nov 2013).

Sprayview Redeveloped

In December 2013 Cresta Hotels launched the redeveloped Cresta Sprayview Hotel, after a $1.75 million investment of the old Sprayview Motel, closed for many years. The reception area, 65 bedrooms, one restaurant, two bars and two conference rooms were completely remodelled and refurbished.

Carnival Time

The Vic Falls Carnival, ‘a three-day festival of music, performance, dance, adventure and fun’ held over the New Year, soon became a significant annual event, attracting performers and visitors from across the region. Accommodation providers recorded 100 percent occupancies as thousands of revellers descended on the small town, swamping facilities and services. New Year festivals in the Falls started in 2009 with the ‘Falls Fest,’ operating from the central Victoria Falls Rest Camp, before the establishment of the Carnival in 2012 and which has been held annually since.

The Falls Rainforest recorded an incredible 16,573 visitors and entrance fee revenues in excess of $270,000 over a 10 day period to 2nd January 2014, with international visitor entrance fee receipts totalling over US$147,500, regional receipts US$75,400 and Zimbabwe nationals US$49,700 (Victoria Falls Bits and Blogs, Jan 2014).

Next page: Regeneration and Renewal


CSO (2012) Zimbabwe Census Report 2012, Central Statistics Office, Harare.

UNWTO (2014) UNWTO General Assembly Opens. Online source.

Victoria Falls Bits and Blogs (Aug 2011a) Victoria Falls reports good occupancies. 30 August 2011. Online source.

Victoria Falls Bits and Blogs (Aug 2011b) Vic Falls reports an upswing in arrivals. 31 August 2011. Online source.

Victoria Falls Bits and Blogs (Jan 2012) Australian woman Erin Langworthy survives 111m bungee fall into the Zambezi River. 15 January 2012. Online source.

Victoria Falls Bits and Blogs (Jan 2013) Tourism industry on recovery path. 14 January 2013. Online source.

Victoria Falls Bits and Blogs (Nov 2013) Chinese tourist rescued after falling into Falls. 28 November 2013. Online source.

Victoria Falls Bits and Blogs (Jan 2014) Vic Falls rainforest draws 17,000 visitors over festive period. 15 January 2014. Online source.

Victoria Falls Bits and Blogs (April 2014) Vic Falls hotels income up 20 percent. 04 April 2014. Online source.

Victoria Falls World Heritage Site Joint Report (2014) Joint State of Conservation Report. Victoria Falls/Mosi-oa-Tunya World Heritage Site.

Recommended Reading

Roberts P (2017) Footsteps Through Time - A history of Travel and Tourism to the Victoria Falls. Zambezi Book Company.

Life and Death at the Old Drift, Victoria Falls 1898-1905

Search www.tothevictoriafalls.com:

Discover Victoria Falls - Click to visit site

'To The Victoria Falls' aims to bring you the wonder of the Victoria Falls through a look at its natural and human history.

This website has been developed using information researched from a wide variety of sources, including books, magazines and websites etc too numerous to mention or credit individually, although many key references are identified on our References page. Many of the images contained in this website have been sourced from old photographic postcards and publications and no infringement of copyright is intended. We warmly welcome any donations of photographs or information to this website.

Protected by Copyscape Duplicate Content Penalty Protection
Website text © Copyright Peter Roberts 2012, All Rights Reserved.

Webpage design by EcoElements Digital Media Solutions